Alert: Sleep Aids May Make You Drowsy.
A California court recently ruled that a manufacturer’s alleged failure to disclose that a sleep aid may make you drowsy is insufficient grounds for class action.
View ArticleWhen Does Your Ad Require a Disclaimer?
Savvy marketers often say, “never let the truth get in the way of a sale.” Putting that belief into practice is never a good idea. Deliberately misleading customers for the sake of a sale may rise to...
View ArticleGut Check: The FTC’s new Weight loss Bullsh*t Detector
Can you really lose two pounds or more a week without dieting or exercise? The FTC doesn’t think so. In an admittedly clever pun, it has come up with a list of seven “gut-check” (get it?) statements...
View ArticleFTC Cracks Down on Advertisers
The Federal Trade Commission recently announced that it sent warning letters to over 60 national advertisers in connection with a recent national initiative that goes by the (distinctly ominous) name...
View ArticleSweepstakes Disclaimers: The Small Print Matters
Sweepstakes Disclaimers: The Small Print Matters Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by...
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